Thai exporters should begin to enrolltheir mental property (IP) rights in goal markets.Thereby, invasions and difficulties is canceled by Thai exporters . They could associate in repairing the right overseas, recommends an IP legal consultant from Baker&McKenzie. Nont Horayangura, a partner with the law firm, says the important thing that Thai exporter need including IP management in the planning process prior to suggesting products in overseas markets, especially in countries where contravention are ordinary. The high cost of IP registration in other countries is often complained by Thai companies. However, Mr Nont contrasts the cost of enrollment a trademark with 10-year protection overseas. Original link
The makers of Smiling Fish and Chaokoh brand productsthat have taken successful action to protect their IP rights abroad
I think it is a good thing that Thai exporters will start to register their intellectual property in goal markets.Because it is a plan to make the export business successful. Although, export business is developing in Thailand. Thailand does not pay attention on it. For example, this news that Mr. Nont describes a thing that is a demand of Thai exporters to stoping , invasions and difficulties in restoring the rights overseas - IP management. Therefore IP management is a thing that is ignored. This is a flaw of Thai export business.
How intellectual property can help business? You should discuss more (1)
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